No matter how much (or how little) you know about car care, you’re in the right place. We created pureest because we wanted something different—an innovative, stylish, and fun brand that we, as car enthusiasts, could trust and enjoy. Whether you’re here for one product or you’re obsessed with everything we offer, we’re equally excited to have you. After all, we share a common passion: cars.
Our philosophy is simple: let the products speak for themselves. But we also believe details matter, and you’ll see that in every aspect of what we do. From our sleek transparent bottles with QR codes for easy instructions to our eco-friendly bag-in-box packaging for larger quantities, everything is designed with care. And when it comes to scent? Let’s just say our products smell like nothing else on the market.
We pride ourselves on thinking differently, and one of our defining features is our commitment to Swedish production. Everything that can be made in Sweden is made in Sweden—with love. We hope other Swedish brands join us in championing locally made products.
pureest officially launched in early 2020, and since then, we’ve expanded beyond Sweden, partnering with select retailers, detailers, and distributors worldwide. Whether you’re in the USA or New Zealand, we’re here for you.
Meet the Team
At pureest, it’s all about teamwork. We’re four car and car-care nerds, each with our own quirks and passions.
- John handles our resellers and distributors, though we may never agree on who should’ve won that F1 season or whether Volvo or Mercedes makes the best trucks.
- Linus and Oliver keep everything running smoothly in logistics and the warehouse—without them, nothing would ship, and chaos would reign.
- Alex (that’s me!) spends my time making sure everything runs like clockwork and thinking of ways to make pureest even better.
Together, we’re on a mission to put Swedish car care on the global map.
You’ll often find us at shows and exhibitions, so if you spot us, don’t hesitate to stop by and chat about cars and car care. We’d love to meet you!
// Alex