Hi, we're happy to have you here!

Let's take a short look back into the past..

As an avid petrolhead, you are always met with a gazillion different car care brands, and you are in most cases in for quite an underwhelming experience. It even reached a point where the once-young Alexander in Sweden started to source products from the US to use himself since this was the only solution to get hold of products that actually met his demands (a bit choosy, yes). 

This also provided Alexander with smorgasbord of products that he actually liked, so when the time came for him to start mixing and blending his own products, he had great benchmarks to compare with. The aim was to not only match, but exceed what the big global names could achieve. 

After a few years of testing, trial and error, Alexander landed in a selection of products developed by himself, and pureest was born. One of our main objectives has always been to have a straightforward and easy to understand naming system. This is something we still use to this day (for example, S stands for schampoo and 1 stands for the best shampoo in S1).
Fast forward a few years, and while Alexander doesn’t fill the bottles in his garage anymore, the products are still made in Sweden with love which still to this day is a rare aspect.

During this time Carl, our technological mastermind and John, our Mr. Worldwide joined the journey to create what we believe is the best car care company in the world!

We hope you like what you see and that you would like to join us on the journey!